Its what you need to prove in order to get investment, and its one of the defining qualities of a startup. Many successful startups experimented with multiple channels search engine marketing, business development, etc. And my friend that reply changed everything about my approach to business growth and generating traction for business. Having a great product without a traction strategy is a common mistake, and every entrepreneur needs to avoid it. For an illustrative, realworld lesson on how to apply traction to your business, check out its companion book, get a grip. Jan 01, 2016 the first time that i came across the book called traction how any startup can achieve explosive customer growth by gabriel weinberg and justin mares, was through a quote on twitter by venture capitalist fred wilson at union square ventures. For the full details, examples and tips, do get a copy of the book, or get a detailed overview with our complete book summary bundle. Get channel slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Aug 25, 2014 engineering as marketing use engineering resources to build tools that acquire customers. All entrepreneurs encounter struggles along their journey. In this micro book, we will explore the 19 channels of customer acquisition most commonly used by startups from around the world. It draws on interviews with more than 40 successful founders, including jimmy wales wikipedia, alexis ohanian reddit, paul english kayak, and dharmesh shah hubspot. When strategising on how to grow dribble, the book traction by justin mares and gabriel weinberg which is amazing, was a goto resource.
A great book for any entrepreneur or growth hacker that wants to understand how to get traction for their startup. This is one of 19 traction channels justin and gabriel describe, but i picked it because it combines offline and online. Targeting blogs, publicity, unconventional pr, search engine marketing, displaysocial ads, and offline marketing the seven channels covered today are more traditional, but definitely worth considering as. The 19 channels you can use to get traction gabriel weinberg. Traction was extremely helpful for me as a budding entrepreneur and author. Its basic point is that there are at least 19 channels to gain traction customers for a product or service. Find all the books, read about the author, and more. Jul 25, 2016 this is one of 19 traction channels justin and gabriel describe, but i picked it because it combines offline and online. There were loads of examples to help understand the traction channels.
Aug 23, 2014 to that end, the authors provide an indepth look at 19 different growth channels, aided by interviews with people who have successfully used those channels to get traction. The 19 channels you can use to get traction in traction the book, we have a chapter on each of the 19 customer acquisition channels you can use to get traction, along with 5 key introductory. After launching in september 2008 gabriel weinberg spent the next two years refining duckduckgo. At channel traction we help pave the way for your idea and push your business forward using experience, innovation, design, digital technology, and good oldfashion common sense. In the book, weinberg and mares lay out 19 different traction channels everyone looking for their next client should consider. According to the book traction by growth experts gabriel weinberg and justin mares, there are 19 customer acquisition channels you can use to drive growth. This book shows you how the founders of several of the biggest companies and organizations in the world like jimmy wales wikipedia, alexis ohanian reddit, paul english and alex. Sep 30, 2015 gabriel weinberg is the founder and ceo of duckduckgo, the search engine that doesnt track you with over three billion searches in 2015. Weinberg and mares provide a number of ideas for doing this in the book. In traction the book, we have a chapter on each of the 19 customer acquisition channels you can use to get traction, along with 5 key introductory chapters explaining how to find the 1 traction channel that will lead to explosive growth for your business.
What usually happens is that entrepreneurs get carried away by random things they see or hear about. At one point of another, entrepreneurs will struggle with a lack of control usually this will be a lack of control over. Traction will teach you the 19 channels you can use to build a customer base and how to pick the right ones for your business. The 19 channels you can use to get traction mavaray. And that is the 19 traction channels available to you. In this traction book summary, well briefly outline the concept of traction thinking and the 19 traction channels. The growth of duckduckgo didnt happen in a day but it took more than six years.
The book interviews over 40 different founders and pulls experts related to the 19 different channels. The 19 traction channels we discovered that startups get traction through nineteen different channels. Getting traction means moving your growth curve up and to the right as best you can. Most people have a product, but what they fail to get is traction for that product.
Hands down the best startup marketing book out there, and the first one i recommend to people who want to get into startup marketing. Engineering as marketing use engineering resources to build tools that acquire customers. Weinberg offers this advice in a blog that examines these tactics for acquiring customers. The 19 channels you can use to get traction medium. The main thesis of the book is that there are 19 traction channels you can use to create growth for your company. Get a grip on your business, gino wickman shares his practical system for overcoming the most common hurdles that entrepreneurs face can you relate to any of these problems. Eric ries, author of the bestselling book the lean startup, told us how he used speaking engagements to hit the bestseller list. How any startup can achieve explosive customer growth.
This book shows you how to think differently about growing your business, to get more customers and achieve massive growth. Its a simple book and quick read, but ive already found it very helpful in thinking about strategic growth and critical paths. Companies that have used this channel successfully. Successful companies are applying traction every day to run profitable, frustrationfree businessesand you can too. Click to tweet the 19 customer acquisition channels. By the time i got halfway into this book, i already had loads of ideas of different experiments and campaigns we can run at our company. When considering these 19 traction channels, try your best not to dismiss them as irrelevant for your company. Learn how to use the 5 step bullseye framework to pinpoint the exact channels that will give you. The framework itself is designed to whittle down those 19 possibilities to the one that will work the best for you by testing three at a time, and then bearing down on the one thats working.
To that end, the authors provide an indepth look at 19 different growth channels, aided by interviews with people who have successfully used those channels to get traction. Get a grip on your business, gino wickman shares his practical system for overcoming the most common hurdles that entrepreneurs face. For this post, ive jiggled them around a little to make them speak to book promotion basically, a guide to treating your book like a startup. Traction book covers the main 19 channels that can drive traffic. Viral marketing public relations pr unconventional pr search engine marketing sem social and display ads offline ads search en slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. I still use some form of the bullseye method in it for thinking about digital marketing, and the list of channels to brainstorm new ideas. Download it once and read it on your kindle device, pc, phones or tablets.
In traction the book, we have a chapter on each of the 19 customer acquisition channels you can use to get traction, along with 5 key. No matter what industry youre in, there are always trade shows and events not too far away, and theres always someone there who could change your life and business. The book approaches how to go about setting up a growth process, how to figure out what channels are good for your business, and then has a chapter on each one of the 19 channels that we have identified as ways for a business to acquire customers. Well show you step by step how traction can help you make your marketing strategy more successful.
Traction book covers the main 19 channels that can drive. May 12, 2015 after laying the bullseye framework, the traction book focuses on the defining and giving clear examples of 19 different traction channels that can be considered, tested and effectively used by startups. Customer getting presentation with justin mares the coauthor of the traction book. In my last post, i focused on six of the 19 channels discussed in the book traction. Im very passionate about helping businesses grow and this book gives you a great foundation of the 19 different channels you can use to grow and scale any business. Most businesses actually get zero distribution channels to work.
Traction thinking and traction testing, the cornerstones of the concept from the book traction, are explained in the first part of our blog series. Each traction channel has worked for startups of all kinds and phases. How any startup can achieve explosive customer growth kindle edition by weinberg, gabriel, mares, justin. Weinberg is the coauthor of traction, he resides in. Traction is the sign that something is working, that your product is taking off. Traction audiobook by gabriel weinberg, justin mares. Aug 25, 2014 traction was extremely helpful for me as a budding entrepreneur and author.
How any startup can achieve explosive customer growth book online at best prices in india on. It briefly explains each of the 19 traction channels, and how to take advantage of them using the bullseyes framework. Here we have enumerated all 19 traction channels and some of the people we interviewed for each, so that you can have an easy traction. Apr 17, 2018 in this traction book summary, well briefly outline the concept of traction thinking and the 19 traction channels. Viral marketing public relations pr unconventional pr search engine marketing sem. Gabriel weinberg 19 traction channels require tests. Traction is the measurable evidence of customer demand. Engineering as marketing use engineering slideshare. Each of the 19 traction channels are detailed in a separate chapter in the book, with useful background information, examples and practical tips on testing, channel strategies and tactics. In this article, i bring to you the first set of a lesson i learned from reading the book.
Download traction book summary in pdf infographic, text and audio formats. Viral marketing is a process where your users and customers bring you new users and customers, without you having to advertise. Identify one or two customer acquisition channels that lead to predictable and sustainable growth. Ideas need a story to tell, and that story needs a well thought out path for it to reach and resonate with your audience. It draws on interviews with more than 40 successful founders, including jimmy wales wikipedia, dharmesh shah hubspot, paul english kayak and alexis ohanian reddit. Nineteen traction channels after interviewing more than forty successful founders and researching countless more, we discovered that startups get traction through nineteen different channels. Aug 30, 2017 when strategising on how to grow dribble, the book traction by justin mares and gabriel weinberg which is amazing, was a goto resource. Inspired by the traction book, we want to show you this list of 20.
He uses a bullseye metaphor in the book, with the outer ring containing the 19 different marketing channels you can possibly use. It expands on nineteen different traction channels that may be suitable for your business. Poor distribution not product is the number one cause of failure. Gabriel weinberg is the founder and ceo of duckduckgo, the search engine that doesnt track you with over three billion searches in 2015. Use features like bookmarks, note taking and highlighting while reading traction. Get a grip on your business paperback april 3, 2012. Traction details 19 tractions channels, with actionable tactics to make each one work for your startup. The 19 channels of traction and growth hacking with our product set, we must remember that most of the owners or founding partners always have an intuition or two about which channels they want to bet, and this is true even for content marketing. The book covers 19 different growth channels in much detail. It is important not to assess any of the channels as.
Traction will definitely serve well as a on your shelf reference book. Weve covered some of the key highlights and ideas in this book summary. One of the ways to exploit underutilized channels is to analyze each of the 19 traction channels mentioned in the first chapter of this book. In the first step of the traction analysis, all 19 channels are examined more closely. The framework itself is designed to whittle down those 19 possibilities to the one that will work the best for you by testing three at. The first time that i came across the book called traction how any startup can achieve explosive customer growth by gabriel weinberg and justin mares, was through a quote on twitter by venture capitalist fred wilson at union square ventures. Traction will teach you the 19 channels you should use to construct a customer base, and pick the best ones for your enterprise. Traction how any startup can achieve explosive customer growth gabriel weinberg and justin mares. Mar 12, 2018 another is how to think analytically and to consider channels that likely live outside of your brands marketing purview. Gabriel weinberg and justin mares in their book, traction, is a simple, but effective process on how a startup team can focus in on the right channels for distribution resulting in a surge of customer acquisition. Aside from these big ideas, the book is riddled with valuable information. How to choose the best ecommerce customer acquisition channel.