A successful entrepreneurship strategy by khamis m. Teslas strategy in 2020 a comprehensive overview youtube. Tesla is forcing the auto industry to change rapidly. Since the late 2000s, the firm has forged partnerships with other automakers as an original. The company tesla motor visions that there should be 100% electric enabled cars which would be helpful in reflecting a strong future as is would be creating an eco friendly environment. Segmentation, targeting, positioning in the marketing strategy of tesla. Report contains a full analysis of tesla segmentation, targeting and positioning and tesla marketing strategy in general. Tesla motors company overview 60kwh battery km range nedc est.
Since our founding in 2003, tesla has broken new barriers in developing highperformance automobiles that are not only the worlds best and highestselling pure electric vehicleswith long range and absolutely no tailpipe emissionsbut also the safest, highestrated cars on the road in the world. Elon musk was a notable source of funding, and he became an executive at the company. Tesla s unique position in the car market is one of its biggest strengths. This report provides an overview of teslas strategy and initiatives on research from following areas.
It was founded in 2003 by american entrepreneurs martin eberhard and marc tarpenning and was named after serbian american inventor nikola tesla. Khamis bilbeisi, a professor of accounting at clayton state university, has over 30 years experience teaching a variety courses in accounting and is involved with forensic and investigative accounting. Ceofounder overseer of the company s product strategy. Tesla inc company profile and news bloomberg markets.
The tesla motor company located their headquarters in palo alto, california. While segmenting the market tesla didnt ask which segment is the most fuelconscious but which segment enabled the company to build longterm and innovative model vehicles. Discover all relevant statistics and facts on tesla now on. Granted, i do feel that bringing in millennials at all levels of a company is a requirement for future success, at this point for tesla, some experience, pattern recognition and scar tissue earned. The company was formerly known as tesla motors, inc. The company specializes in electric vehicle manufacturing, battery energy storage from home to grid scale and, through its acquisition of solarcity, solar panel and.
This company analysis shows that the business manages to grow in spite of competitive challenges. Annual report which provides a comprehensive overview of the company for the past year. As i disclose in my bio, i do own some tesla stock in one of my investment trusts. It is also a technology company with a focus on energy innovation.
It was started in 2003 by martin eberhard, dylan stott, and elon musk who also cofounded paypal and spacex and is the ceo of spacex. Tesla p100 technical overview pdf 384 kb 3 reasons to deploy pascal flyer pdf 489 kb data center value infographic pdf 2. The company is probably the dawn of the greatest revolution in the automotive industry that the world has witnessed since karl benz only a few years old and tesla has gained much attention and significant success. With instant torque, incredible power, and zero emissions, tesla s products would be cars without.
Many use tesla s failings to argue that the company shouldnt be followed as an innovator or even as a true automaker. The company said it will have a 500mile battery range. It started selling its first car, the roadster in 2008. Tesla, spacex, and the quest for a fantastic future. The tesla roadster hit the streets in early 2008 as a car with no equal.
Monography of a innovative car company focused on ecosystem and disruptive innovation analysis. Launched tesla s regional sales and service centers across. The report illustrates the application of the major analytical strategic frameworks in business studies such as swot, pestel, porters five forces, value chain analysis, ansoff matrix and mckinsey 7s model on tesla. Tsla full company report company summary over the years, electric vehicle ev maker tesla has evolved into a dynamic. Tesla s resilience is a reflection of strategic effectiveness. Tesla intends to use the truck for its own logistics, but pepsico, anheuser busch, j. View the latest tsla financial statements, income statements and financial ratios. We have no operating history with respect to the model s electric. Tesla motors was founded in 2003 and released its first electric sports car in 2008. Teslas unique position in the car market is one of its.
Tesla motors, an automobile manufacturing company is one example of a successful enterprise. Tesla motors was founded in 2003 by a group of engineers in silicon valley who wanted to prove that electric cars could be better than gasolinepowered cars. It was founded with the idea to create effective electric cars and sell them to the masses. It turns out tesla s story is far more complicated and nuanced than often portrayed, but the roots of its challenges come down to the company s finances and supply chain. They are trying to propagate the message that the electric cars are the best alternative to the fuel enabled cars. Tesla is the only company selling production volumes of a highend, highrange electric vehicle.
Pdf pthis overview article shows the advantages of a modern electric car as compared with internal combustion cars by the example of the electric. Completing ceo elon musks secret master plan, in 2016, tesla introduced model 3, a lowpriced, highvolume electric vehicle that began production in 2017. Today, elon musk is the chief executive officer ceo. Marketing strategy of tesla tesla marketing strategy. Create the most compelling car company of the 21st century by driving the worlds transition to electric vehicles. Tesla has elected to set the battery life span at 15 years, and annual battery degradation rate at 23% depending on the product selected. What is tesla s global market share, what are their sales figures. However, tesla must ensure that it addresses external factors according to the intensity of the forces impacting the business, as shown in this five forces analysis. In 2015, tesla expanded its product line with model x, the safest, quickest and most capable sport utility vehicle in history that holds 5star safety ratings across. I own the stock because i believe the company is a promising avenue of speculation, with a lot of risk and a lot. Report contains a full analysis of tesla corporate social responsibility including tesla csr issues. They currently have over six thousand employees and tesla cars are. A brief history of tesla greg kumparak matt burns anna escher 5 years when tesla went public in 2010, it became the first american car company to do so since ford motor company in 1956. Two years later, over 1,000 roadsters drive emissionsfree in more than 25 countries.
The company is developing tesla semi, an electric version of dieselpowered semis, built for hauling heavy payloads. Tesla motors company overview by raymond brown on prezi. We are the first company to commercially produce a federallycompliant electric vehicle, the tesla roadster, which achieves a marketleading range on a single charge combined with attractive design, driving performance and zero tailpipe emissions. In 2003, elon musk worked with martin eberhard and marc tarpenning to found tesla motors. Tesla motors was founded by likeminded engineers who had a flare for electric vehicles.
These three silicon valley engineers wanted to prove that electric vehicles could be awesome. Tesla s strategy is a textbook example of how a company disrupts an entire industry and elon musk has proven that he is one of the greatest entrepreneurs of this generation. Tesla s mission is to accelerate the worlds transition to sustainable energy. Since the inception of the company in 2003, tesla motors has carved a niche in the automobile industry with the manufacture of energy efficient and electric cars. In 2004, elon musk came to the fledgling company and provided much of the initial capital support to run it. Tesla was founded in 2003, shortly after gm destroyed the prototypes for its electric vehicle, the ev1. Other cofounders were jb straubel who is still the cto at tesla and ian wright who left tesla in 2004 and founded another company wrightspeed. Approved etb uses can view the tesla ess system design characteristics in their company settings. Hunt, ups, and fedex have placed orders for the trucks. Introductionabout tesla tesla motors was founded in 2003 by a group of intrepid silicon valley engineers who set out to prove that electric vehicles could be awesome. History founded in 2003 by elon musk, martin eberhard, and marc tarpenning march 2008 tesla begins production of roadster. Tesla is accelerating the worlds transition to sustainable energy with electric cars, solar panels and integrated renewable energy solutions for homes and businesses. The company owns its sales and service network and sells electric. Its ceo is americans most wellknown entrepreneur, elton musk.